Undercover Boss (2010)

S03E01 Diamond Resorts International

Stephen J. Cloobeck, the Chairman and CEO of Diamond Resorts International, decides to go incognito at various locations within his resort chain. Disguised as a regular guest, he aims to experience firsthand the quality of service and amenities offered, while uncovering insights into his staff’s operations. Through this undercover venture, he hopes to identify areas for improvement and foster a better guest experience, all while maintaining the element of surprise.